Cash Tracks: Compose, Produce, and Sell Your Original Soundtrack Music and Jingles


Product Description
Learn everything you need to know to make jingles and score video productions with this new, updated second edition of this popular book. With so many changes in the industry, this is a much-needed revision to this popular guide. With major emphasis on promotion, this book covers some new technological information based on today’s soundtrack composition techniques. With a huge demand for professional compositions for movies, TV, video, radio, and other multimedia fo… More >>

Cash Tracks: Compose, Produce, and Sell Your Original Soundtrack Music and Jingles

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  1. #1 by Steven E. Hall on April 13, 2010 - 12:17 pm

    I found this book to be full of very useful information about the commercial side of the music business. It’s well written and covers a wide range of important topics. It also divulges a lot of information that I have not seen anywhere else.

    If you’re interested in this aspect of the music biz this book is a must-have. Well done.
    Rating: 5 / 5

  2. #2 by Marcus W. Stidham on April 13, 2010 - 2:44 pm

    Has some insight about how to get put on, but not much more than I already knew about.
    Rating: 3 / 5

  3. #3 by Russ on April 13, 2010 - 3:26 pm

    “Cash Tracks…” in an indepensable guide about how to get on with the business side of being creative within the music scoring world (a side which is sorely overlooked).

    It presents no end of ideas, tried and tested successfully, which can imrove your music business strategy and start you making MONEY from music. Please don’t be put off by the “life is great!!!” american-ness of it all, this guy-heck, this book-is a full on money making machine. Practical, down-to-earth.

    Invaluable.
    Rating: 5 / 5

  4. #4 by webman12 on April 13, 2010 - 5:26 pm

    Just letting you know that all reviews posted before October 10, 2005 refer to a previous (now out of print) edition of this title. The new edition is completely new and updated!
    Rating: 5 / 5

  5. #5 by Anonymous on April 13, 2010 - 5:45 pm

    I’m pretty disappointed with this book.
    It is a very good practical approach to business and marketing, but you could easily replace every instance of “music” or “jingle” with “widget,” and have essentially the same book!

    The author makes the assumption that every musician who can compose music already knows the construction of a jingle. He assumes that we all write jingles, we just need to know how to sell them. He in no way addresses the format, form, or content of advertising jingles.

    These were the reasons I purchased this book, so I ended up getting nothing but a meandering discussion of how to promote myself.
    Rating: 2 / 5

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